Technology
Apple’s Next Revolution Should Ignore The MacBook Pro – Forbes
There’s no doubt that Apple’s first ARM-powered MacBooks will be impressive technical feats, but all of that will amount to nothing if Tim Cook and his team can’t sell the machine.

August 16 update below, post originally published August 15.
Theres no doubt that the hardware and software destined for Apples first ARM-powered MacBooks are impressive technical feats, but all of that will amount to nothing if Tim Cook and his team cannot sell the machine. Luckily, thats one of Apples strengths. Lets start at the top what should the new Mac be called?
NEW YORK, NY – OCTOBER 30: Tim Cook, CEO of Apple unveils a new MacBook Air during a launch event at ……
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