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How customers ‘play the Hermès game’ to secure a coveted luxury handbag

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Jane Birkin’s original Birkin handbag, designed specifically for her by luxury fashion brand Hermès, has been sold at auction for 8.58 million euros ($15.2 million).

They’re not all sold for millions of dollars but they are one of the most expensive handbags on the market.

Buying a new Birkin is…



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