General
Aldi is known for drawing inspiration from big brands. Here’s how experts say the retailer does it
It’s no secret that Aldi, the supermarket chain that once had the slogan “like brands, only cheaper”, sells products visually similar to well-established competitors.
In the cereal aisle of each store, brown boxes of Power Grain are reminiscent of their Kellogg’s counterpart, and in the snack…
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