Business
Victoria Bitter Just Dropped A VB Fragrance ‘Thirst. A scent by VB’ – Boss Hunting
It looks like a VB, it smells like a VB, hell, it probably even tastes like a VB, presenting Victoria Bitter’s first VB fragrance, ‘Thirst. A scent by VB.’

Victoria Bitter are no strangers to marketing gimmicks. You absolutely frothed their 2018 clothing line, so it makes sense for us to present their first VB fragrance – Thirst. A scent by VB.
And it’s exactly what you’d expect it to be. It looks like a VB, it smells like a VB, hell, it probably even tastes like a VB.*
*don’t taste it, we’re not liable.
The big, bold scent is crafted with ‘premium perfume oil’ along with the ‘essence of Australia Super Pride hops’ used in VB itself. Supposedly …
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