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Coles to phase out Vintage Cellars, First Choice banners

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Coles will discontinue its Vintage Cellars and First Choice brands following a four-month trial of Liquorland Cellars and Liquorland Warehouse.

All Coles Liquor stores will be unified under the overarching Liquorland banner, with three formats: Liquorland, Liquorland Cellars with a…



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