Health
Durex campaign features live ‘erectometer’ on Sydney streets – PR Week
To drive vaccination rates, the salacious three-day campaign aims to display real-time vaccination data in New South Wales.
Historically, Durex is not a brand to shy away from head-grabbing campaigns. This time, Durex Australia launched #Erectometer, a giant, mobile billboard displaying real-time vaccination data in New South Wales.
The metre—attached to a lorry—uses a phallic…
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