Business
Freemiums and on-demand deals: Health insurers revamp to chase the young – The Sydney Morning Herald
Private health funds know that young Australians are disenchanted with their membership plans. Trying to reach Millennials, the…
Chief executive Mark Fitzgibbon says the program is an experiment in approaching non-private health insurance customers, and its not yet known whether this model will help convert younger people to fuller-cover policies later on.
But given the funds focus…
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