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The cult of dopamine: how the ‘pleasure molecule’ is under and overrated – The National

The ‘Kim Kardashian of molecules’ is the subject of many myths and misconceptions

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Called the Kim Kardashian of molecules by British clinical psychologist Vaughan Bell, dopamine has become a mainstream buzzword in pop culture.
It is regularly referred to in song lyrics; dopamine dressing was termed as a pandemic trend by Vogue Business;…

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