Business
Royal Caribbean Drops ‘Cruise Line’ from Group Name – gcaptain.com
Royal Caribbean Cruises Ltd, the world’s second largest cruise line operator, will now go by the new moniker: Royal Caribbean Group. With the new name comes a new identity, as well. The compa…

Royal Caribbean’s Symphony of the Seas. Photo: Royal Caribbean
Royal Caribbean Cruises Ltd, the world’s second largest cruise line operator, will now go by the new moniker: Royal Caribbean Group.
Royal Caribbean Group’s new logo
With the new name comes a new identity, as well. The company’s logo has also been updated with the iconic crown and anchor emblem being sharpened and made more symmetrical. The crown will officially now reside inside a circle at all times.
“The name is simpler, fresh…
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