Technology
From visceral to hopeful, new Australia vaccine campaigns change focus – PR Week
Belatedly, the land down under is trying to reorient a struggling and delayed effort to help a battered economy heal and re-open….
After a rough start to promoting vaccination with a graphic ad that caused outrage among Australians, two new campaigns, one from the government and the other from Tab, a bookmaker, take a better tack. Together they offer the faintest glimpse that things…
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