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VB Has Released a New Riff On Its Classic “Hard-Earned Thirst” Ad to Encourage Getting the Jab

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Has anyone ever cracked open a VB — stubby, tinnie, throwie or tallie, whichever takes your fancy — and not gotten the beer brand’s “hard-earned thirst” jingle stuck in their head? Not since the late 1960s, they haven’t. Even if you’re not a fan of the company’s brews, or you’ve had the…



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