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AMP & SEO: Everything You Need to Know – Search Engine Journal

Should you AMP-lify your site for SEO? Learn about AMP’s advantages and drawbacks, plus what’s involved for optimal implementation and reporting.

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Ever since its launch, the AMP Project has been surrounded by controversy.
It promises fast page speeds and additional visibility on Google result pages but demands submission to a stripped-down form of HTML.
Essentially, putting your website on a diet to make it more attractive to users.
While there are glowing case studies, for many, the implementation was haphazard and the results confusing.
Leaving the marketing industry with this question:
Is AMP important for SEO?
Today, we delve int…

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