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Adidas kicks away Reebok for €2.1bn | Business – The Times
Adidas is selling Reebok to Authentic Brands Group for up to €2.1 billion as the German sporting goods company concentrates on…

Adidas is selling Reebok to Authentic Brands Group for up to 2.1 billion as the German sporting goods company concentrates on its core brand.
Adidas bought Reebok for $3.8 billion in 2006 to help compete with Nike but its poor performance prompted repeated…
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