Technology
Play NZ campaign launches with Loserfruit as Tourism New Zealand targets Australian gamers – Traveller
With the so-called “travel bubble” between Australia and New Zealand popped due to a second wave of COVID-19, Tourism New Zealand is trying a more virtual approach to marketing the country.
Australian gamer Loserfruit plays as hero Skip Hogan in Tourism New Zealand’s new campaign. Photo: Supplied
With the so-called “travel bubble” between Australia and New Zealand popped due to a second wave of COVID-19, Tourism New Zealand is trying a more virtual approach to marketing the country.
A new campaign is targeting Australia’s massive gaming community by promoting New Zealand as one big “open world” game.
Play NZ sees some of the country’s spectacular landscapes transformed into a “g…
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