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Australians are glued to Olympic TV coverage. The rest of the world not so much – Sydney Morning Herald

In several major markets around the world, the TV audience for the Games has fallen dramatically.

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US TV viewership hit a high of 19.4 million on Sunday night but has been downhill since then, dropping to 15.7 million on Tuesday.
In a call with analysts, Jeff Shell, the chief executive officer of American broadcaster NBCUniversal which paid $US7.65 billion…

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