Business
‘It starts with yes’: Optus introduces new brand positioning – Mumbrella
Optus has revealed its new positioning, ‘It starts with yes’, in a campaign set to inject a sense of optimism and possibility back into the brand.Mumbrella understands the new platform is the result of the project pitch that was opened in January. The new cam…
Optus has revealed its new positioning, It starts with yes, in a campaign set to inject a sense of optimism and possibility back into the brand.
Mumbrella understands the new platform is the result of the project pitch that was opened in January. The new campaign comes from Special Group New Zealand and is the first work following the pitch.
In the launch film, children living in an apartment block plan an elaborate racetrack over video chat, that crosses kitchens, stairwells and makeshift hom…
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