Business
Bubs expands into vitamins with Jennifer Hawkins up front – The Australian Financial Review
The CEO of the infant formula group says the model is the ideal fit, but a fall-off in daigou trade meant Australian sales fell 15 per cent in April-June.
Miss Universe to mum
She said Ms Hawkins, a former Miss Universe and television personality who had an eight month-old baby herself, was ideal to be the Vita Bubs brand ambassador.
Ms Hawkins had 1.8 million followers on social media and would be paid an undisclosed fee, which she could choose to take in cash or shares under the three-year deal, Ms Carr said.
“It is based on a fee. It’s an allocation out of our regular marketing budget,” she said.
“There is a small commission component,” M…
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