Health
‘Like drowning’: Victoria unveils graphic coronavirus advertising campaign – The Age
As Victoria continues to record hundreds of coronavirus cases, a new advertising campaign focuses on real-life stories of suffering, similar to road toll and smoking ads.
Chief Health Officer Brett Sutton said the confronting campaign aimed to help Victorians “understand the reality” of widespread deaths that the state is fighting to avoid.
“It is an unfolding tragedy that is hard to get your head around,” Professor Sutton said on Saturday.
“This is an invisible enemy in lots of ways and when we just talk about numbers, when we talk about reproduction numbers and transmissibility, that doesn’t bring it home like understanding the genuine consequences for people…
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