Technology
Pandora wants you to talk to its ads – The Verge
Pandora is moving its initial interactive voice ads over to a beta implementation. The company is launching with 13 partners, like Acura and Doritos, which will build ads that ask listeners to speak to hear more brand content.
Pandora
Pandora wants you to talk to its ads. The company is expanding on its voice control features today with a beta launch of voice-activated ads, after initially testing the feature last year. Only listeners who already hear ads will be offered the voice-activated ones, which ask the listener to agree to hear additional brand content. They have to say yes to initiate.
The idea is that people can actually engage with such ads when theyre driving or otherwise unable to use their hands. This…
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