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Google to Let Android Users Opt Out of Tracking, Following Apple – Yahoo Finance Australia

(Bloomberg) — Google will let Android mobile software users opt out of being tracked by advertisers on their smartphone applications, following an earlier…

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(Bloomberg) — Google will let Android mobile software users opt out of being tracked by advertisers on their smartphone applications, following an earlier move by rival Apple Inc. to bolster privacy on iPhones.
The option will become available in late 2021, with a Google Play services update, the Alphabet Inc. unit said on a support website. Developers will no longer be able to see a users unique advertising ID if that person has declined to receive personalized ads. Unlike Apples feature, users…

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