Tooheys Offered Recovering Alcoholic Zac Efron A Free Case Of Beer In This Cooked Campaign – Pedestrian TV

There’s something so cringey and car crash-adjacent about seeing marketing campaigns go horribly wrong, especially when the folks behind it had the best of intentions, I’m sure, but their idea just went down like a lead balloon. In an ad campaign to support the Blues in the State of Origin, Tooheys offered four of the many Hollywood stars currently in Australia a free slab of grog, only they forgot that one of the chosen celebs (honorary Aussie Zac Efron) is a recovering alcoholic.
In the ad, aimed…

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