Health
Study exposes cognitive vulnerabilities to soft drink advertisements – News-Medical.Net
What keeps consumers hooked on high sugar soft drink? Advertising, of course. But why are some consumers more adept at ignoring these cues than others?
What keeps consumers hooked on high sugar soft drink? Advertising, of course. But why are some consumers more adept at ignoring these cues than others?
A new study from Flinders University, published in Appetite, found participants with an automatic bias towards soft drinks – or difficulty resisting sweet drinks compared to non-sweetened control beverages (e.g., water) – were more responsive to the ads than those without these tendencies.
The Australian study compared the ability of 127 university-age…
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