Health
Lottery tickets or cash: experts say Australians need incentives to get Covid vaccine – The Guardian
Health and advertising professionals are urging a carrot and stick approach to boost uptake – incentives plus a scare campaign
HealthHealth and advertising professionals are urging a carrot and stick approach to boost uptake incentives plus a scare campaign
The Australian government needs to offer lottery tickets and cash as incentives to rapidly increase Covid-19 vaccine uptake, having now waited too long to roll out a hard-hitting awareness campaign, public health and advertising experts say.
The executive creative director and owner of advertising agency Campaign Edge, Dee Madigan, said the ideal time to begin a vaccine…
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