Technology
Game on: Brands and the rising popularity of esports – CMO
When COVID-19 led to the postponement of major sporting competitions around the globe, there was one form of contest that surged – even if some pundits might not…
When COVID-19 led to the postponement of major sporting competitions around the globe, there was one form of contest that surged even if some pundits might not recognise it as such.
The esports sector was the clear winner in 2020, with burgeoning player participation and viewer numbers coming through on platforms such as YouTube Gaming and Amazons Twitch.
The scale of esports was recently demonstrated by GroupM media agency, Essence, in its report Gaming in the 2020s. The report cites statistics…
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