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Melbourne Convention and Exhibition Centre announces rebrand – Conference and Meetings World
The Melbourne Convention and Exhibition Centre has announced a new rebrand, created by agency FutureBrand Australia. The venue’s new tagline is ‘home of the unconventional’,…
The Melbourne Convention and Exhibition Centre has announced a new rebrand, created by agency FutureBrand Australia.
The venues new tagline is home of the unconventional, leaning into some of the more unusual events the venue has hosted over the past year.
During 2020, the venue was used as a drive-in cinema and a training centre for guide dogs. It also partnered with food supplier Flinders & Co on a new wholesale product offering.
Peter King, chief executive of MCEC, said: We do things a little…
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