Kathmandu launches new brand platform in first work from Special Group – Mumbrella

Kathmandu has relaunched its brand platform and positioning with a campaign called Were Out There, created by Special Group in its first work for the B-Corp.
The platform launches with an integrated advertising campaign and a refreshed brand identity. Part of the new positioning includes Kathmandus new purpose to improve wellbeing through the outdoors.
A study of 20,000 people published in the scientific journal Nature found that people who spend two hours a week in green spaces were more likely…

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