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Programmatic: RTB versus direct – AdNews
Which should marketers use when buying inventory for their campaign?
Programmatic advertising is the automated buying and selling of online advertising.
With more marketers turning to this automated way to buy advertising, AdNews teamed up with PubMatic to break down the best way to buy inventory for a campaign.
Speaking in A Marketers Guide to Programmatic, PubMatic director of ad solutions APAC Natasha de Mallet Hawes says real-time bidding is one way advertisers can purchase inventory with publishers.
Real-time bidding refers to the buying and selling of on…
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