Entertainment
‘Celebrity brand suicide’: Ellen losing ‘credibility’ amid bullying scandal – Yahoo Lifestyle Australia
The allegations against the TV host are destroying her public brand, says an expert.
She built her brand on her kind and bubbly persona, but Ellen DeGeneres is losing credibility and her moral high ground amid ongoing allegations of bullying and racism, an expert has claimed.
Authenticity is king with celebrity brands and these continued leaks are lacerating her credibility and mangling her capacity to continue to try to be positioned at a high moral ground, Eric Schiffer, chairman of Reputation Management Consultants, told Fox News.
Ellen DeGeneres is losing ‘credibility’ ami…
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