Business
Will the new Virgin Australia 2.0 join Star Alliance? – Executive Traveller
An industry expert and loyalty program specialist sees plenty of upsides for Virgin to become part of a global airline alliance.
Should Virgin Australia’s new owners look to maximise the airline’s competitive edge against Qantas and Jetstar, they could do much worse than to have the airline join the global Star Alliance group.
That’s the take of industry expert and loyalty specialist Mark Ross-Smith, CEO of Loyalty Data Co, who reasons that the benefits of partnering with the world’s largest airline alliance would far outweigh any initial and ongoing costs.
And while Virgin Australia 2.0 will adopt more of a mid-market …
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