Technology
Facebook tests topic targeting for in-stream video ads – TechCrunch
Facebook is announcing some new capabilities for video advertisers on Facebook and Instagram, as well as new numbers about the potential audience that those ads…
Facebook is announcing some new capabilities for video advertisers on Facebook and Instagram, as well as new numbers about the potential audience that those ads might reach.
Numbers first: The company says that there are now 2 billion people each month who watch videos that eligible for in-stream ads. It also says that 70 percent of in-stream ads are watched to completion, with its studies showing that by adding a Facebook In-Stream campaign to ad purchases that already include News Feed and Stories,…
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