Apple goes to battle with Spotify in premium podcast push – iTnews

Apple is fighting to retain control of the fast-growing podcasting market it popularised years ago but did not monetise, analysts and industry experts told Reuters.
Nearly 16 years after Apple added the ability to find podcasts – a portmanteau of “iPod” and “broadcasting” coined by a Guardian journalist – to its iTunes software, the iPhone maker now seeks to court podcast creators with new subscription and creator tools, and fend off competition from streaming audio company Spotify.
Apple announced…

Click here to view the original article.