‘Hoped to forge a lifelong partnership’: Kobe Bryant’s iconic Nike partnership comes to bitter end – Wide World of Sports

Los Angeles Lakers legend Kobe Bryant’s infamous partnership with Nike has officially come to an end after 18 years, with the NBA great’s estate electing not to renew their endorsement.
Bryant, who tragically passed away last year in a helicopter crash alongside daughter Gianna and seven others, began his professional career representing Adidas for six years before joining Nike in 2003 and forming one of the sporting world’s most iconic collaborations.
After Bryant called time on his legendary NBA…

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