Health
‘False sense of security’: Australian brand faces $28,000 fine over ‘anti-virus activewear’ line – RT
While scientists across the globe were scrambling to contain the spread of coronavirus, activewear brand Lorna Jane was claiming a pair of leggings could protect you from it. The brand landed a hefty fine for its bogus claims.
The Australia-based clothing manufacturer launched what it said was clothing featuring exclusive technology earlier this month, alleging that the special “water-based, non-toxic mist’ with which its leggings and tops had been treated could kill bacteria and viruses, including Covid-19.
Medical experts advised would-be buyers not to fall for the company’s claims, and the public ridiculed the brand for cynically exploiting coronavirus fears.
Marketing therapeutic claims is something that must be…
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