General
Two Faced Facebook: how the digital giant lets Exxon, US companies, talk out both sides of their mouths
Liberals on Facebook are given one picture of ExxonMobil. To them, the multibillion-dollar oil giant sells itself as turning over a new leaf, exploring “carbon capture” techniques that put carbon back into the ground.
If you’re a conservative, Exxon has a very different message: “The oil and gas industry is THE engine that powers America’s economy,” reads one ad targeted at conservatives. “Help us make sure unnecessary regulations don’t slow energy growth.”
This ad was shown to Facebook users who engage with liberal political content.
ExxonMobil Facebook ad shown to users who engage with conservative political content.
Other Exxon ads targeted at liberals said the company helped mass-produce a new N95 mask design and…
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