IKEA Is Ditching Its Printed Catalogue After 70 Years – Concrete Playground

Everyone has at least one piece of IKEA furniture in their house. Let’s be honest: we all have more than that. And, when deciding which items to buy from the giant Swedish retailer, we’ve all consulted its thick printed catalogues that come out every year and give us all a big list of things that we suddenly want — and convince ourselves that we need — to purchase. From 2021, however, flicking through the weighty tome will no longer be a part of browsing through and buying the company’s flatpack wares. After a whopping 70 years in circulation, the publication is being retired.

The reason? IKEA says that both customer behaviour and media consumption have changed, its online sales increased by 45 percent worldwide in 2020 and its…