Technology
Apple’s Move to Block User Tracking Spawns New Digital Ad Strategies – The Wall Street Journal
As iPhone maker rolls out software update, apps and advertisers look to other methods to reach users and target ads
As Apple Inc. moves ahead with long-promised plans to make it harder to target certain iPhone users with ads, advertising companies and software developers are preparing for major disruptions to the $400 billion digital advertising industry.
Facebook Inc., gaming companies and ad-tech providers are weighing a variety of responses, including updated payment models, new advertising techniques and notifications for users. In China, social-media apps have tested a potential workaround that would continue…
-
Noosa News14 hours agoWilliam Robinson dies aged 89
-
Business18 hours agoMacquarie tips 14% upside for this ASX tech stock
-
Business18 hours agoWhat to do with these 3 ASX 200 retail shares after strong price runs: experts
-
General14 hours agoCalls for corruption probe into completion of mayor’s Surfers Paradise Bowls Club site purchase