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Toyota hands creative and media accounts to Publicis – Mumbrella
Toyota has concluded its combined media and creative pitch, awarding most of its portfolio to Publicis Groupe. Spark Foundry has been named the media agency for…
Toyota has concluded its combined media and creative pitch, awarding most of its portfolio to Publicis Groupe. Spark Foundry has been named the media agency for Toyota and Lexus, marking the end of the brands 20+ year relationship with independent The Media Store.
Saatchi & Saatchi will continue to lead brand and select product portfolios on the creative side, BWM Denstu will continue to lead retail, and Ben Lilleys new agency group Hero has been added to the roster for select product portfolios.
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