Business
A virtual steal: the digital Gucci sneakers for sale at $17.99 – The Guardian
Luxury brand’s first ‘digital’ shoes can be worn only in virtual or augmented worlds online, but some believe the concept will take off across fashion
Gucci sneakers usually retail for well over $500, but this week the luxury fashion giant has started selling a pair for $17.99. The catch? Theyre digital only.
The Virtual 25 sneaker is a chunky slime green, bubble-gum pink and sky blue shoe that wouldnt look out of place in a robots orthotics clinic and can only be worn via augmented and virtual reality.
Available via in-app purchase from either the Gucci or Wanna AR apps, users can try on the sneakers and wear them in other virtual worlds, including…
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