Business
Afterpay, CBA app duel a battle over ‘who does it better’ – The Australian Financial Review
The executive building Afterpay Money says customer experiences to be embedded in the new banking app will be ‘like nothing a bank would do’.
Anything the banks are thinking about is not on our horizon, Hatton said in an interview in Sydney last week, before CBA announced its buy now, pay later plans.
We are not building another me too. There are some functions, like capturing a deposit and making payments, that are the same. But the experiences we build around that will be like nothing a bank, or a neobank, would do.
The user experience is more like a shopping experience than it is a banking experience.
Lee Hatton, Afterpay executive,…
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