Technology
Snapchat gives brands permanent presence with Brand Profiles – AdNews
Snapchat is testing a new feature that gives brands a permanent home on the platform.
Brand Profiles, currently in closed beta, allows brands to bring things such as AR Lenses, native commerce stores and content highlights into one permanent place …
Snapchat is testing a new feature that gives brands a permanent home on the platform.
Brand Profiles, currently in closed beta, allows brands to bring things such as AR Lenses, native commerce stores and content highlights into one permanent place on the app, rather than having them disappear after a campaign ends. Users are able to subscribe to a brand’s profile through the subscription section on the app.
Snapchat has secured about 30 brands for the rollout, including Dior, Target and Unive…
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