Ben & Jerry’s Easter Hunt 2021, Brisbane

Easter egg hunts might typically be restricted to the back garden, but this year ice cream giant Ben & Jerry’s is staging its own virtual search to give away 50,000 free scoops across Australia and New Zealand. The global ice cream company has partnered with digital platform Block V for the experience in the lead up to the holiday season.

After signing up to the platform, Aussies can hunt down virtual eggs on their phone and then exchange them for chunk-filled frosty treats in-store. Then, all you need to do is decide whether it’s going to be a scoop of strawberry cheesecake, choc chip cookie dough, English toffee crunch or triple caramel chunk.

In Australia, the virtual eggs — known as vatoms on Block V — will be hidden close to…