Sport
It’s all in the brand – Racenet
It was hard not to miss the new Australian Turf Club logo popping up everywhere last Saturday for the start of the Golden Slipper carnival at Rosehill.
It was hard not to miss the new Australian Turf Club logo popping up everywhere last Saturday for the start of the Golden Slipper carnival at Rosehill.
I RECKON I’VE SEEN THIS BEFORE?
I am certain it wouldn’t be cheap to change the brand of such a business and my sources tell me we are talking an exorbitant amount of money.
The ATC says the brand allows them “to position the Club as a 365 day-a-year lifestyle brand with world-class racing at its heart”.
“A new ATC monogram is a contemporary mark…
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