Technology
Smith’s launches brand platform ‘You can’t resist the call of Smith’s’ – Mumbrella
The signature crunch of Smith’s chips is enough to draw people from all walks of life together over one bag of snacks.A new campaign from Clemenger BBDO Sydney…
The signature crunch of Smiths chips is enough to draw people from all walks of life together over one bag of snacks.
A new campaign from Clemenger BBDO Sydney introduces the brand platform You cant resist the call of Smiths. The film depicts two hikers attracting enough help to scare away a bear with just one bite of a Smiths chip.
Were excited to launch this new brand platform and we couldnt resist saying yes to the playful, engaging nature of the spot. It really captures just how irresistible…
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