Technology
Shoploop gives influencers a new platform to demo and sell products – Yahoo Finance Australia
Google has launched Shoploop, a site where brands and influencers can create short videos showcasing a product and provide a direct link to buy it. The idea for Shoploop came when Lax Poojary, founder of Google’s experimental workshop Area 120, was riding th…
Google has launched Shoploop, a site where brands and influencers can create short videos showcasing a product and provide a direct link to buy it. The site, currently only available on mobile web, aims to combine ads, tutorials, reviews and shopping in one platform.
The idea for Shoploop came when Lax Poojary, founder of Googles experimental workshop Area 120, was riding the New York City subway and saw a woman switching between apps on her phone, Poojary wrote in a Google 120 blog post. Turns…
