Health
Lorna Jane accused of “distasteful, cheap and exploitative” marketing ploys over ‘anti-virus activewear’ claims – SmartCompany.com.au
Lorna Jane is using “distasteful, cheap and exploitative” marketing techniques, leveraging COVID-19 fears to try to sell its latest activewear range LJ Shield, says one marketing expert.
Lorna Jane has been forced to defend the ‘anti-virus’ claims it put on its new range, LJ Shield. Source: Instagram
Lorna Jane is using distasteful, cheap and exploitative marketing techniques, leveraging COVID-19 fears to try to sell its latest activewear range, a marketing expert says.
The companys new range LJ Shield is anti-virus activewear.
It claims its clothing has a chemical-free treatment applied to it that will protect its wearer from viruses and bacteria.
By Thursday morning, after…
-
Noosa News22 hours agoFarmers angry as Woolworths imports US butter in green and gold packaging
-
General18 hours agoLiberal politicians on Qantas plane that made urgent turnaround to Adelaide
-
General8 hours agoAllegations against ex-Attorney-General Mark Dreyfus removed from Linda Reynolds action against Commonwealth
-
Noosa News7 hours agoToombul Shopping Centre site thrown lifeline after Mirvac announces sale with ‘priority’ to build new retail centre