Business
Unilever to remove the word ‘normal’ from beauty packaging – 9Style
Brand unveils plan to champion inclusivity
Unilever has announced that it will remove the word ‘normal’ from the packaging and advertising for all of its beauty and personal care brands in an attempt to end discrimination within the beauty industry and “challenge narrow beauty ideals”.
The move will see the company’s popular beauty aisle brands, including Dove, TRESemmé, Simple and Sunsilk undergo a wording revamp, that is projected to be completed within a year.
Unilever announces today that it will ban the use of the word ‘normal’. (9Honey)
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