Lego sales soar on back of Covid lockdowns and Nintendo tie-up – The Guardian

The combination of traditional plastic toy bricks with big name computer games have boosted sales and profits at Lego. The Danish company said its tie-up with the games company Nintendo, which spawned the unlikely link between Lego and the mustachioed plumber Super Mario, was its most successful launch.
Business was also boosted by families spending more time together during the coronavirus pandemic, which sparked strong demand for Lego products.
Consumer sales climbed by more than a fifth in 2019,…

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