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Tonic Health Media launches programmatic DOOH trading platform – AdNews

The business has partnered with Vistar, Hivestack and Broadsign Reach to launch the platform.

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Australian out-of-home health and wellbeing network Tonic Health Media has launched a programmatic digital out-of-home (DOOH) trading platform.
Tonic Health Media has partnered with DOOH providers Vistar, Hivestack and Broadsign Reach to launch the platform, making it easier for clients to buy advertising inventory and track campaigns in real time. 
Tonics multi-channel network of TV, digital panels and brochure boards are currently featured in more than 5,300 GP practices, hospitals, pharmaci…

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