Health
Lorna Jane leverages fear in ‘anti-virus’ activewear claims – The New Daily
Lorna Jane is using “distasteful, cheap and exploitative” marketing techniques, leveraging COVID-19 fears to try to sell its latest activewear range, a
Lorna Jane is using “distasteful, cheap and exploitative” marketing techniques, leveraging COVID-19 fears to try to sell its latest activewear range, a marketing expert says.
The company’s new range LJ Shield is “anti-virus activewear”.
It claims its clothing has a chemical-free treatment applied to it that will protect its wearer from viruses and bacteria.
By Thursday morning, after a report by ABC’s Hack on Wednesday night, the tagline had been amended to “anti-bacterial”.
“LJ Shield break…
-
Noosa News22 hours agoPrincess Anne visits Gallipoli Barracks in Brisbane on Remembrance Day as Australian tour ends
-
Noosa News21 hours agoRoyal visit to Gallipoli Barracks in Enoggera on Remembrance Day
-
General19 hours agoCar bomb outside Islamabad court kills at least five, Pakistani media says
-
Noosa News23 hours agoToyah Cordingley murder trial: Court case begins in Cairns with focus on DNA evidence