Business
Why people buy Tesla electric cars (hint: it’s not Elon Musk) – The Driven
Tesla is the market leader in electric cars, but what is it that makes people want to buy its products? And can other carmakers achieve the same success?
Tesla is undoubtedly the market leader in electric cars globally, and the brand itself is fiercely entwined with its enigmatic and entrepreneurial CEO, Elon Musk.
But while it may be easy to assume that it is Musk himself, or “brand tribalism” that drives people to choose Tesla electric vehicles over other brands, this is apparently not the case.
A new survey from human behaviour research firm Escalent asked EV shoppers what lay behind their buying decisions, and the results revealed it is the cars…
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